Copy. Content. Articles. Blog posts. Whatever you call them, writing and creating content is the area that most people either come unstuck, or get stuck! One of the biggest copywriting issues is that you’re often too involved with the subject matter. In short – you’re too close, and the very act of copywriting has become too personal.
Let us take the strain. We’ll provide sparkling, fresh, appealing, attention-grabbing copy.
We can take your brief and turn it into the content that you need to build your business or organisation.
No more writer’s block!
Leave it to us to take the strain. We’ll take a step back to look at your requirements, so that the copy is focused on you, your clients and the messages they want to hear.
Our first aim is to ensure that our copy writing works for your audience, be they clients or prospects. And by working closely with you we can ensure your copy is on message and right for your audience. We’re savvy about what works and what doesn’t so will also provide input and suggestions, based on facts, experience and research.
Years of journalistic expertise means we pride ourselves on being flexible wordsmiths – we can produce copy that works, whatever the scenario. Whether you’re launching a new product, consolidating sales, or entering totally uncharted territory!
Winning words for content, websites, speeches, brochures, newsletters, e-zines, e-shots, letters and reports… all designed to achieve what you need, precisely when you want.
Style notes.
We work to your house style, because that’s important. Some organisations want to be seen as fun and irreverent. Others want to come across as serious and authoritative. We will stick to the style that serves you best.
And while we are on this point – “copywriting” can be one word or two. It all depends on your style. And yest, whichever style you choose it is advisable to stick to it – unless of course, you’re writing to cover the SEO requirements which means hedging your bets. in which case, use options, flex it up. (Did you see what we did there?)
