Training

New business? Need PR?

Posted on by in communications, Content Marketing, PR, PR and Marketing, Training | Comments Off on New business? Need PR?

Here’s a handy PR checklist

We have designed this PR checklist because often brand new companies will come to an agency with an idea that they “need some PR”…

However, very few people who have just set up a new company are 100% clear about what it is they are seeking.  This PR Checklist sets out to clarify their objectives.  Feel free to use it as a tool to support what you are looking for from PR and marketing.

  1. What do you understand by PR/Marketing? Why do you think you need PR?
  2. What do you understand about the difference between marketing and sales?
  3. Before you set up your business, who wrote your business plan? What are their ideas?
  4. As part of your business plan, you will have created a marketing plan… has that changed? If so, why?
  5. Who will be doing your sales?
  6. What would success in Sales/PR/Marketing look like to you?
  Sales PR Marketing
In terms of new customers?      
Increased customer spend?      
Geographical reach?      
Your brand awareness?      
Brand sustainability?      
Any other factors?      

 

  1. Where are your existing customers? How did you get them?
  2. Where will you find new customers? Where do they hang out?
  3. What will make them want to buy from you? What pain are you solving for them?
  4. What are your PR/marketing/advertising budgets?
PR – monthly fee + Photography costs Advertising – design costs, media booking, time, Marketing – collateral, design, production, time Totals – x 12 for a year+ 10% contingency
       
  1. How much new business will you need to gain in order to make this budget realistic?
  2. How are you going to measure your success?

 

 Was this PR checklist helpful?  Shall we talk?    

www.bigresults.co.uk   07772 333001

Big Results – Established in 1997, the business says: “…

Posted on by in Marketing coaching, PR and Marketing, PR coaching, Training | Comments Off on Big Results – Established in 1997, the business says: “…

Hey everyone, thank you so much for congratulating my business, on its 20+years.
I’ve managed to track the business down and get a quote:
“It’s been a blast! I’m well into my 3rd decade, but feel much younger. Every year has brought its own challenges. For my first 6 months, things were quite easy. I resided in the spare bedroom, was tended quite well, for a part-time business, and together me and the boss got every Friday off so she could spend more time with her two-year-old daughter. We had a couple of lovely, fun clients. One of which was a lingerie manufacturer, who furnished the boss with plenty of free knickers! We also got a client who made sun-tan lotions and anti-cellulite creams. You can picture the fun that was had.

“At the tender age of 12 months, I was moved into the garage. It was cold in winter, but we snuggled up to an electric heater. In the spring, the boss and I looked out over the garden, watching the rabbits hop amongst the strawberries, whilst on the phone to top newspapers and magazines. Quite blissful. Then the “big new client” loomed on the horizon and the boss took on her first employee. Linda. We liked Linda, who became instantly pregnant, and took great pains to cover the baby-bump with a huuuugge cardigan, when we went out to see clients.

“I have to say the boss was quite fun-focused, spending her time, meeting the media, networking and schmoozing, but clients loved the results she and Linda got, and soon, armed with clients like Central Trains, Cosmopolitan Licensed Products and the Lingerie company (free knickers for Linda too now!) it became time to move yet again!

“My next couple of years were still quite cold. Alongside the canal in Worcestershire, the boss hired a workshop with marble floors and towering ceilings. Impossible to get warm except by doing vigorous activity, and putting electric heaters under our desks. The lovely Katherine joined Linda and the Boss, and soon she too was pregnant! (What is it about working for this company!?)

“Well I grew and grew, at the age of five, I had two offices, and by six I’d consolidated again into one large office over two floors. And this time we had proper heating!!! Oh, and a toilet – indoors. For the first time. I didn’t mention that did I? See, PR isn’t always glamorous!

“At seven, we joined company with another PR agency, and called ourselves Haswell Holden, and at 11, we unjoined, and I went to being just Big Results.

“And now, a veteran. I’ve settled down with Big Results as my grown up name. I’m expanding still – now we are offering training programmes in NLP, Stress Management, and of course PR & Marketing.  And we’re focusing much more on copy and content writing these days.

“I’m still super-choosy too – I will only work for clients that I like and that enjoy great results. I’ve been fortunate to work with a brilliant group of people and exciting organisations.

“The boss is writing a novel now. Her first book, PR Superstar is still selling well. New adventures loom over the horizon, and I think, with 18 years of experience under my belt, I’m ready to tackle the world. In fact I’ve always been ready to tackle the world, it’s just that the world wasn’t ready for me.”

By: Big Results, estd 1997.